YRF’s Raah Records Releases Debut Single ‘Jaadugari’ by Singer-Songwriter Aman
Yash Raj Films (YRF) has officially launched the first original track under its newly introduced music label, Raah Records. Titled ‘Jaadugari’, the single is written and performed by singer-songwriter Aman and explores themes of love, loss, and regret.
What Happened
Following the official unveiling of Raah Records—a platform designed to support original music and nurture emerging independent talent—Yash Raj Films released its debut track, ‘Jaadugari’. The song is now streaming across major audio platforms. The release marks the culmination of Aman’s year-long journey within Raah Records’ artist incubator programme, where he worked on refining his songwriting, musical style, and overall artistic identity.
The narrative of ‘Jaadugari’ centers on a protagonist who realizes too late that he has taken his partner’s affection for granted. The title itself represents the magic of a partner’s love, which becomes fully clear only after it is lost. The accompanying music video stars Aman alongside Shivangi Negi, depicting nostalgic memories alongside the growing emotional distance between the couple.
Key Highlights
- ‘Jaadugari’ is the maiden original track released under YRF’s new label, Raah Records.
- The song was written and performed by independent singer-songwriter Aman.
- The track follows Aman’s earlier single ‘Roya Tha’, which gained widespread appreciation earlier this year.
- The music video features Aman and actor Shivangi Negi.
- The project was developed through Raah Records’ year-long artist incubator initiative.
- The full audio track is accessible across major streaming platforms.
Why This Matters
The release of ‘Jaadugari’ marks the operational launch of Raah Records’ music catalog. It reflects YRF’s stated commitment to backing homegrown independent artists and establishing long-term creative partnerships within the independent music landscape.
What to Watch Next
Raah Records plans to continue introducing original releases while focusing on fostering emerging independent musical talent.
Frequently Asked Questions
What is the theme of the song ‘Jaadugari’?
‘Jaadugari’ deals with themes of love, loss, and regret, focusing on unspoken appreciation and the realization of a partner’s worth after a relationship ends.
Who wrote and performed ‘Jaadugari’?
The song was written and performed by singer-songwriter Aman.
Who stars in the ‘Jaadugari’ music video?
The music video features singer Aman alongside Shivangi Negi.
Where is ‘Jaadugari’ available for listening?
The track is available for streaming across major audio platforms.
Source: Bollywood Hungama