Wamiqa Gabbi Named First National Brand Ambassador for Everlite Jewellery
Everlite, the lightweight jewellery label from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The partnership forms an integral element of the brand’s national retail growth strategy, aimed at strengthening its engagement with fashion-focused millennial and Gen Z shoppers who prefer versatile, daily jewellery options.
What Happened
Everlite officially announced actor Wamiqa Gabbi as the face of its brand across India. Currently operating 17 standalone stores across eight cities and six states, the label is actively working to widen its national retail footprint. Through this association, Everlite aims to position lightweight gold and diamond jewellery as an accessible, everyday styling choice rather than jewellery reserved purely for formal or traditional occasions.
Speaking on her appointment, Wamiqa Gabbi highlighted her personal connection to wearable fine jewellery, stating that she values designs that offer the detail and beauty of precious ornaments while remaining natural and comfortable enough to wear throughout the day. She noted that she appreciates pieces that move with the wearer rather than dictating an entire outfit.
Joita Sen, Whole-Time Director and Head of Marketing and Design at Senco Gold & Diamonds, commented that Gabbi personifies the contemporary shift toward effortless, personal, and versatile jewellery. Sen explained that the actor reflects the modern demographic the company seeks to reach as it introduces everyday jewellery concepts to a newer generation.
Key Highlights
- Inaugural Ambassador: Wamiqa Gabbi becomes the first-ever national brand ambassador for Everlite.
- Target Demographic: The brand is focusing on younger demographics, specifically Gen Z and millennial consumers looking for transition-friendly styling.
- Product Offerings: Everlite manufactures jewellery in 9K, 14K, and 18K gold, alongside diamond collections spanning rings, earrings, pendants, bangles, and bracelets.
- Retail Operations: The brand operates 17 compact and transit-led stores across eight cities and six states to enhance shopping convenience.
- Parent Network: Everlite is supported by Senco Gold & Diamonds, an established jewellery house operating over 198 showrooms across 17 Indian states and two international stores in Dubai.
Why This Matters
The appointment comes at a time when consumer demand is shifting toward lightweight, functional jewellery suitable for daily wear. By signing a prominent contemporary actor, Everlite aims to expand awareness beyond conventional occasion-based jewellery buying. Backed by the extensive retail framework of Senco Gold & Diamonds, the move supports Everlite’s focus on opening strategically positioned and transit-focused retail stores to reach urban commuters and fashion-conscious buyers.
What to Watch Next
Following this announcement, Everlite plans to pursue further retail expansion across Indian cities. Observers can expect promotional campaigns featuring Gabbi as the brand promotes its 9K, 14K, and 18K gold collections and transit-oriented storefronts across newer markets.
Frequently Asked Questions
Who is Everlite’s new brand ambassador?
Actor Wamiqa Gabbi has been appointed as the first-ever national brand ambassador for Everlite.
What types of jewellery does Everlite offer?
Everlite designs lightweight jewellery crafted in 9K, 14K, and 18K gold, as well as diamond collections that include earrings, rings, pendants, bracelets, and bangles.
How large is the current Everlite and Senco retail footprint?
Everlite currently has 17 stores across eight cities in six states. Its parent company, Senco Gold & Diamonds, operates more than 198 showrooms across 17 states in India, along with two showrooms in Dubai.
Source: Bollywood Hungama