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Bollywood

The Odyssey to Share IMAX Screens with The End Of Oak Street as Tuesday Discounts Boost Box Office

Christopher Nolan’s box office hit The Odyssey is set to conclude its exclusive run on IMAX screens across India starting Friday, August 14. After enjoying sole access to premium large-format screens since its release on July 17, the film will begin sharing slots with the upcoming Anne Hathaway-starrer The End Of Oak Street. Meanwhile, promotional Tuesday discounts have brought temporary price reductions for both The Odyssey and Spider-Man: Brand New Day.

What Happened

According to trade reporting from Bollywood Hungama, The Odyssey has amassed Rs. 166.89 crores over 24 days in India, with IMAX screens contributing a substantial Rs. 74.21 crores. The film has held an exclusive lock on IMAX programming throughout this period due to high audience demand.

Beginning August 14, distributor Warner Bros—which is distributing both The End Of Oak Street and Universal Pictures’ The Odyssey in India—has structured a shared arrangement. IMAX theatres have been requested to assign two prime slots to The End Of Oak Street, while allotting the remaining three to four daily shows to The Odyssey.

Concurrently, on Tuesday, August 11, major ticket discounts were implemented. For the first time since its debut, The Odyssey introduced discounted IMAX pricing between Rs. 299 and Rs. 499, resulting in high occupancy rates. Sony’s Spider-Man: Brand New Day also joined the Tuesday pricing framework in its second week, offering regular tickets at Rs. 149 or Rs. 199 and PXL formats at Rs. 249.

Key Highlights

  • IMAX Revenue Contribution: The Odyssey grossed Rs. 166.89 crores in 24 days, with IMAX auditoriums generating Rs. 74.21 crores of that total.
  • Shared IMAX Programming: Starting August 14, The End Of Oak Street will take two prime IMAX slots, leaving three to four shows for The Odyssey.
  • Standard Screen Allocation: Warner Bros requested two shows in three-screen complexes and three shows in cinemas with four or more screens for The End Of Oak Street, factoring in competing Hindi releases.
  • Tuesday Promotional Pricing: The Odyssey included its IMAX screenings in Tuesday discount offers for the first time (priced from Rs. 299 to Rs. 499), while regular tickets for Spider-Man: Brand New Day were priced at Rs. 149 and Rs. 199.

Why This Matters

The screen adjustment reflects logistical coordination by Warner Bros, which oversees theatrical distribution for both high-profile titles in the Indian market. Managing screen space alongside new Hindi releases—specifically Batwara 1947 and Awarapan 2 arriving on August 14—requires standard and premium screens to be balanced among several major titles simultaneously.

What to Watch Next

Cinema schedules will formally shift on Friday, August 14, when The End Of Oak Street enters theatres alongside the new domestic theatrical releases, altering IMAX and standard auditorium allocations across the country.

Frequently Asked Questions

How much has The Odyssey earned from IMAX screens in India?

Out of its total 24-day collection of Rs. 166.89 crores, The Odyssey earned Rs. 74.21 crores specifically from IMAX formats.

Why is The Odyssey losing exclusive IMAX access?

Warner Bros is releasing the dinosaur-themed, Anne Hathaway-led film The End Of Oak Street on August 14, requiring IMAX theatres to split daily schedules between both titles.

What were the discounted Tuesday ticket prices for Spider-Man and The Odyssey?

Tickets for regular screenings of Spider-Man: Brand New Day were set at Rs. 149 or Rs. 199 (Rs. 249 for PXL), while IMAX tickets for The Odyssey were priced between Rs. 299 and Rs. 499.

Source: Bollywood Hungama