The Odyssey Exits Most Indian IMAX Screens as Yash-Starrer Toxic Secures Complete Showings
After a 40-day theatrical run across 34 IMAX cinemas in India, The Odyssey has been taken down from virtually all premium large-format screens to make way for the release of Toxic, starring Yash, on August 26.
What Happened
According to a report by Bollywood Hungama, distributor Warner Bros. requested that theater operators allocate at least a single daily IMAX show for The Odyssey starting August 26 to meet continuing audience interest. However, distributors for Toxic requested every available IMAX screening, pointing to high pre-release anticipation and the title’s IMAX release status. As a consequence, Warner Bros.’ request was turned down at almost every venue.
An exception to this nationwide transition was reported at Broadway Cinemas in Coimbatore, Tamil Nadu. The venue scheduled two daily screenings of The Odyssey at 11:30 am and 11:00 pm beginning August 26, while allotting three daily shows to Toxic at 7:40 am, 3:10 pm, and 7:05 pm.
Key Highlights
- Total India Collections: The Odyssey generated approximately Rs. 184.23 crore over 40 days in India across all theatrical formats.
- IMAX Contribution: Nearly half of the total box office haul—roughly Rs. 90 to 91 crore—came directly from 34 IMAX screens.
- Consistent Daily Performance: The movie earned more than Rs. 1 crore per day on 33 out of its 40 days in release.
- Strong Final Day Numbers: On its 40th day (August 25), the film drew an IMAX occupancy rate of 43%, collecting Rs. 71 lakh from IMAX screens alone and roughly Rs. 83 lakh across all formats combined, with discounted ticket prices contributing to attendance.
- Weekly IMAX Trend: IMAX revenue stood at Rs. 27.97 crore in Week 1, Rs. 22.45 crore in Week 2, Rs. 16.10 crore in Week 3, Rs. 12.11 crore in Week 4, Rs. 6.53 crore in Week 5, and Rs. 5.11 crore across the first five days of Week 6.
Why This Matters
The performance of The Odyssey reflects an unusually high reliance on IMAX revenue, with the single format driving nearly 50% of its cumulative earnings in India. An industry insider cited in the source material noted that retaining just one daily screening per screen could have allowed the film to cross the Rs. 100 crore benchmark exclusively from IMAX cinemas. The abrupt loss of showtimes highlights how major incoming theatrical releases can displace existing titles despite persistent occupancies and steady box office returns.
What to Watch Next
An industry insider cited by Bollywood Hungama indicated that The Odyssey could potentially return to select IMAX screens after one or two weeks. However, the insider also observed that breaking theatrical momentum creates uncertainty about whether the film can maintain its prior attendance levels if re-introduced later.
Frequently Asked Questions
How much did The Odyssey earn from IMAX theaters in India?
The Odyssey collected approximately Rs. 90 to 91 crore from 34 IMAX screens during its 40-day run in India, representing nearly half of its overall domestic gross of Rs. 184.23 crore.
Why was The Odyssey removed from IMAX screens?
Distributors of the Yash-starrer Toxic requested full allocation of all IMAX screenings for its August 26 release, leaving no room for the single-show request made by Warner Bros.
Are there any theaters still showing The Odyssey in IMAX?
Yes. Broadway Cinemas in Coimbatore, Tamil Nadu, maintained two daily IMAX screenings for The Odyssey alongside three screenings of Toxic starting August 26.
Source: Bollywood Hungama