Shruti Haasan turns up the style quotient in denim for ONLY campaign ‘The ONLY Fit’; embraces Y2K and rock-inspired looks
Shruti Haasan is bringing her individualistic approach to fashion to the forefront with her latest collaboration with international fashion brand ONLY. Titled ‘The ONLY Fit’, the campaign places denim at the centre of its narrative, with the actor and singer showcasing looks inspired by Y2K fashion, concert aesthetics and contemporary street style.
Known for experimenting with her personal style, Shruti lends her edgy fashion sensibility to the campaign, which explores how denim can move beyond everyday dressing. The visuals feature her in a series of ensembles that combine relaxed silhouettes with statement details. One of the stand-out looks sees her wearing a faded blue denim jacket with embellished shoulder detailing, teamed with a white fringed crop top and wide-leg jeans. The styling is completed with accessories that reinforce the rock-inspired, concert-ready aesthetic.
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Through the campaign, ONLY highlights denim as a versatile wardrobe staple that can be adapted to different moods and individual preferences. Statement jackets, easy-to-style separates and relaxed fits form the core of the collection, with the emphasis on creating distinctive outfits through everyday pieces. Shruti’s association with the brand brings a celebrity-led dimension to the showcase, with her fashion choices reflecting the campaign’s focus on individuality and self-expression.
The collaboration also comes at a busy phase in Shruti’s professional career. The actor has maintained an active presence across film industries in 2026, with her slate spanning Telugu, Tamil and pan-India projects. Earlier this year, she featured in Buchi Babu Sana’s rural sports-action drama Peddi in a special song, co-starring Ram Charan. She is also set to appear in Mysskin’s Tamil action thriller Train opposite Vijay Sethupathi, followed by Pavan Sadineni’s pan-India drama Aakasamlo Oka Tara, which features Dulquer Salmaan.
Looking further ahead, Shruti will reprise her role as Aadya in Prashanth Neel’s Salaar: Part 2 – Shouryanga Parvam, opposite Prabhas. The project remains among the major titles in her upcoming lineup. Meanwhile, ‘The ONLY Fit’ campaign is being showcased across the brand’s digital platforms. The collection is available through ONLY stores, its website and app.
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