Shraddha Kapoor Fronts Eureka Forbes Campaign for SmartClean Robot Vacuum
Eureka Forbes has introduced a new advertising campaign titled ‘Ghar Ka New Favourite’ featuring actor Shraddha Kapoor. The campaign showcases the Forbes SmartClean Robotic Vacuum Cleaner, highlighting how AI-driven automated technology can simplify daily cleaning routines for Indian households.
What Happened
The latest promotional campaign from Eureka Forbes, ‘Ghar Ka New Favourite’, brings together actor Shraddha Kapoor and the brand’s Forbes SmartClean Robotic Vacuum Cleaner. The initiative is built around the insight that while keeping homes clean is a top priority for Indian families, the daily effort required for manual maintenance can be exhausting.
By leveraging Shraddha Kapoor’s relatable presence, the campaign film demonstrates how automated cleaning technology takes over routine floor care with minimal human intervention. The smart vacuum cleaner aims to reduce the time and effort spent on housework, allowing homeowners to focus on activities they enjoy while maintaining clean homes.
Key Highlights
- Brand Ambassador: Actor Shraddha Kapoor stars in the ‘Ghar Ka New Favourite’ promotional campaign for Eureka Forbes.
- AI Navigation and Obstacle Detection: The Forbes SmartClean device utilizes LiDAR 3.0 AI Navigation for systematic mapping and smooth movement around furniture, along with AI Tru-Visual obstacle detection.
- Advanced Cleaning Tech: Features include 99.9% dirt vacuuming capability, automatic dust disposal, hair-cutting technology, and self-cleaning mop technology.
- Hygiene and Corner Cleaning: The unit performs germ-free wet mopping by washing its mop with 50°C hot water and drying it with 60°C hot air after each cleaning cycle. Mop Extend Technology and extra-long corner brushes assist with edges and hard-to-reach spaces.
- Availability and Pricing: The SmartClean range is available through the Eureka Forbes website, major e-commerce platforms, and retail outlets across India. Prices start at Rs. 20,499, while the flagship model with a Fully Automatic Cleaning Station is priced at Rs. 76,499.
Why This Matters
According to Mr. Anurag Kumar, Chief Growth Officer at Eureka Forbes, dynamic Indian households often feature busy routines with family members and children, leaving limited time for daily cleaning tasks. As consumers increasingly adopt smart home solutions, demand grows for technology that seamlessly adapts to active daily routines.
The launch of this campaign supports Eureka Forbes’ goal to strengthen its presence in the home cleaning sector by delivering automated, hands-free solutions tailored to Indian living conditions.
What to Watch Next
The Forbes SmartClean range is available across Eureka Forbes’ official digital channels, major online portals, and physical retail stores across India. Consumers can choose from entry-level options starting at Rs. 20,499 up to the flagship model with a Fully Automatic Cleaning Station at Rs. 76,499.
Frequently Asked Questions
What is the main focus of Eureka Forbes’ new campaign?
The ‘Ghar Ka New Favourite’ campaign focuses on introducing the Forbes SmartClean Robotic Vacuum Cleaner as an intelligent, hands-free cleaning companion for modern households.
Who features in the ‘Ghar Ka New Favourite’ campaign?
Actor Shraddha Kapoor features in the campaign film to demonstrate the practical benefits of smart home cleaning technology.
What key features does the Forbes SmartClean Robotic Vacuum Cleaner offer?
The device offers LiDAR 3.0 AI Navigation, AI Tru-Visual obstacle detection, 99.9% dirt vacuuming capability, automatic dust disposal, hair-cutting technology, self-cleaning mop features using 50°C hot water washing and 60°C hot air drying, and corner-cleaning technology.
What is the pricing for the Forbes SmartClean lineup?
The lineup begins at Rs. 20,499, with the flagship variant featuring a Fully Automatic Cleaning Station available for Rs. 76,499.
Source: Based on official campaign details from Eureka Forbes.