Monika Alcobev partners with Angostura, brings Caribbean brand to India

(file photo)Monika Alcobev currently represents more than 100 international brands across India and neighboring South Asian markets, with a growing portfolio spanning tequila, whiskey, gin, rum, wines, and liqueurs. 

Monika Alcobev has entered into a strategic partnership with Angostura, the producer behind the bitters and one of the Caribbean’s most awarded rum portfolios. Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura’s portfolio across key Indian markets.

The portfolio includes Angostura 5-Year-Old Rum, Angostura Aromatic Bitters, and Angostura Orange Bitters. The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other States.

With Angostura’s legacy in cocktail culture and Monika Alcobev’s strong distribution and market-building capabilities, the partnership is expected to strengthen the brand’s presence across leading bars, restaurants, retail outlets, and hospitality destinations in the country.

Strategic push

For Monika Alcobev, the partnership represents a larger strategic push towards expanding premium and globally respected spirits labels within India’s evolving alcobev market. The company believes Angostura’s legacy, versatility, and strong bartender affinity position it strongly for long-term growth in the country.

Kunal Patel, Managing Director, Monika Alcobev, noted that “Angostura carries a rare combination of heritage, credibility, and enduring relevance within the international spirits community. He observed that Indian consumers today are displaying far greater curiosity towards authentic brands with provenance, craftsmanship, and a strong association with evolving cocktail culture, with drinks such as the Picante and other globally influenced cocktails increasingly shaping urban consumption trends. The partnership aligns closely with Monika Alcobev’s long-term approach towards building premium categories with patience, consistency, and meaningful market presence.

Chief Executive Officer of Angostura, Ian Forbes said, “This partnership represents more than expanding our global distribution. It is about positioning Angostura as a premium lifestyle brand in India. We see significant opportunities to work closely with bartenders, mixologists, retailers and hospitality partners to showcase the versatility and quality that have made Angostura respected around the world.”

Monika Alcobev currently represents more than 100 international brands across India and neighboring South Asian markets, with a growing portfolio spanning tequila, whiskey, gin, rum, wines, and liqueurs. The latest partnership further reinforces the company’s position as a preferred partner for global alcobev brands seekin

Published on July 27, 2026