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India’s Gold Demand Poised to Strengthen Ahead of Festive Season: WGC

India’s domestic gold market is demonstrating noticeable signs of recovery, with consumer demand and trade activity expected to build momentum heading into the upcoming festive season, according to the latest India Gold Market Update from the World Gold Council.

What Happened

Following a sharp drop in June and relative price stability in July, gold prices witnessed renewed upward momentum in August. International rates advanced by 9 per cent during the opening two weeks of August to reach USD 4,391 per ounce. Domestically, prices rose by nearly 7 per cent to touch Rs 1,51,744 per 10 grams as of August 14. This upward movement was reinforced by shifts in monetary policy expectations, a weakening US dollar, and refreshed inflows into gold exchange-traded funds (ETFs).

Alongside price gains, physical consumption strengthened. Buyers treated recent price levels as buying opportunities, while delayed purchases returned to retail outlets. Manufacturing units reported stronger order books as jewellers and retailers actively accumulated stock to prepare for upcoming festive requirements.

Key Highlights

  • Import Surge: Gold import values climbed to USD 4.16 billion in July, more than doubling from USD 1.97 billion recorded in June. Estimated import volumes rose from around 20 tonnes to between 40 and 45 tonnes.
  • ETF Inflows: Domestic gold ETFs logged Rs 1,560 crore in net inflows during July despite a 55 per cent month-on-month drop. Holdings expanded by 1 tonne to reach 120 tonnes, pushing assets under management up 2 per cent to Rs 1,73,300 crore. In the first half of August, ETFs drew an estimated Rs 1,179 crore in additional inflows.
  • Exchange Trading: Average daily trading volume on the Multi Commodity Exchange of India (MCX) rose to 14.9 tonnes in July, up from 13.5 tonnes over the preceding three months, with daily turnover climbing 9 per cent month-on-month to Rs 21,400 crore.
  • Retail Rebound: Retailers and manufacturers noted an influx of deferred purchases and increased replenishment ahead of festival shopping.

Why This Matters

According to the World Gold Council, the recovery signals firmer underlying market conditions across both physical and investment sectors. Even though elevated domestic prices continue to weigh on retail jewellery decisions, sustained investment interest and substantial restocking by jewelers indicate that trade participants are preparing for consistent consumer demand in the festival calendar.

What to Watch Next

Market observers will track whether elevated retail prices continue to constrain consumer jewellery buying during peak festival dates, and whether investment demand through gold ETFs and futures trading on the MCX maintains its early August pace.

Frequently Asked Questions

What drove the recent rise in gold prices?

According to the World Gold Council, the price recovery was supported by changes in monetary policy expectations, a weaker US dollar, and renewed inflows into gold exchange-traded funds.

How much did gold imports increase in July?

Gold imports more than doubled in value from USD 1.97 billion in June to USD 4.16 billion in July, with estimated volumes increasing from approximately 20 tonnes to between 40 and 45 tonnes.

How did gold ETFs perform in July and early August?

Indian gold ETFs registered net inflows of Rs 1,560 crore in July and brought in an estimated Rs 1,179 crore during the first two weeks of August, taking total holdings to 120 tonnes.

Source: World Gold Council via ANI report.