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Harrdy Sandhu Single ‘Stuck On You’ to Debut Under New 72-Hour Subscriber-First Model

Harrdy Sandhu is set to release his upcoming single, ‘Stuck On You’, on 28 August, debuting a new release structure that gives paying subscribers an exclusive early window before the track reaches broader audiences.

What Happened

Universal Music India (UMI) announced a new release framework introducing a 72-hour subscriber-first window for music releases across its domestic and international roster. Harrdy Sandhu’s ‘Stuck On You’, released through VYRL Originals, serves as the inaugural launch under this policy in India. Under this rollout, paid subscribers on participating regional and international streaming services will receive exclusive access starting 28 August, before the track expands to ad-supported tiers on 31 August.

Key Highlights

  • Single Launch Date: ‘Stuck On You’ premieres on 28 August for paying music subscribers.
  • Wider Availability: The track opens to all listeners across participating streaming services on 31 August.
  • First Under New Framework: Sandhu is the first artist to release a track under UMI’s 72-hour subscriber-first window in India.
  • Broad Label Implementation: Starting late August, UMI plans to apply this 72-hour model to major domestic and international artists across participating platforms.
  • Artist Perspective: Harrdy Sandhu stated he is excited that subscribing fans will hear the track first, describing it as a way to make their connection feel special and part of an evolving music landscape in India.

Why This Matters

The rollout represents part of UMI’s broader effort to bolster the value of paid music subscriptions across the Indian market. According to the company, providing subscribers early listening access seeks to build a more sustainable commercial ecosystem for the music industry, supporting a stronger long-term value chain for both recording artists and streaming platforms.

What to Watch Next

The single will be accessible solely to premium subscribers on participating platforms for the first 72 hours, with wide access across ad-supported tiers following on 31 August. Additional releases from UMI’s domestic and international catalog are scheduled to implement the same windowing model moving forward.

Frequently Asked Questions

When will ‘Stuck On You’ be released?

‘Stuck On You’ launches on 28 August for paid streaming subscribers and opens to the general public on ad-supported tiers on 31 August.

What is the 72-hour subscriber-first model?

It is an initiative introduced by Universal Music India where new music from participating artists is made available exclusively to paying subscribers on streaming services for 72 hours before being added to ad-supported tiers.

Which label is releasing the song?

The track is being released via VYRL Originals under Universal Music India.

Source: Bollywood Hungama