Disney Partners with TikTok to Feature Fan Content on Disney+ Verts Feed

August 5, 2026

Disney has announced a partnership with TikTok to bring fan-created videos directly into the Disney+ application. The collaboration will integrate fan content covering major franchises like Pixar, Marvel, and Star Wars into the streamer’s short-form video feed, known as Verts.

What Happened

The initiative will begin as a pilot program in the United States over the coming months, with plans to expand into additional international markets later. Under the deal, TikTok videos created by fans will be featured in the Verts section of Disney+, a feature introduced a few months ago as Disney seeks to expand the selection and variety of content on its platform.

This effort follows a previous attempt to expand short-form video content through artificial intelligence. Disney had previously committed $1 billion to OpenAI in a three-year licensing arrangement to allow users to generate Disney character videos using OpenAI’s Sora tool. However, those plans were canceled after OpenAI suddenly shut down Sora in March.

Key Highlights

Pilot Expansion: The partnership launches first in the U.S. before expanding globally.
Featured Franchises: Fan-made TikTok content focusing on Star Wars, Marvel, Pixar, and other Disney brands will be showcased.
Creator Ambassador Program: Disney launched the Disney Creator Ambassador Program, giving selected TikTok creators access to Disney’s content library, reward opportunities, broader visibility, access to exclusive events, and potential career opportunities.
Financial Context: The announcement coincides with Disney’s Q3 results, where subscription video-on-demand (SVOD) operating income more than doubled to $712 million from $329 million a year earlier.
Corporate Restructuring: Disney has also shifted its consumer products business from its Experiences division to the Studios division.

Why This Matters

Streaming services including Disney+, Netflix, HBO Max, and Prime Video are actively competing with social media platforms for audience engagement. By bringing TikTok creators and fan content into Disney+, the company is tapping into social media talent pools. Other streaming services, including Tubi and Peacock, have similarly partnered with TikTok creators to develop original long-form programming.

What to Watch Next

The U.S. pilot program is scheduled to launch in the coming months, followed by expansion into additional geographic regions. Future updates will focus on how creators participate in the Disney Creator Ambassador Program and how user engagement responds on the Verts feed.

Frequently Asked Questions

What is the Disney+ Verts feed?

Verts is a short-form video feed within the Disney+ app launched a few months ago to offer subscribers a broader variety of short video content.

Which content will be shown on Disney+ through this deal?

Fan-created TikTok videos covering franchises such as Marvel, Pixar, Star Wars, and other Disney properties will be featured.

What benefits do creators receive under the new program?

Through the Disney Creator Ambassador Program, participating TikTok creators gain access to Disney’s content library, potential reward opportunities, enhanced visibility, access to exclusive events, and career opportunities.

Source: Reported by TechCrunch.