Deepak Tijori Raises Concerns Over Abrupt Reduction of Gujarati Film ‘Get Set Go’ Shows
Actor Deepak Tijori has expressed serious concern after theatre shows for his recent Gujarati film, Get Set Go, were sharply curtailed following the arrival of two major Hindi theatrical releases. Tijori highlighted that the regional movie had been drawing positive response and playing across numerous screenings before being displaced from cinema schedules.
What Happened
The Gujarati feature Get Set Go made its theatrical debut on August 7, arriving one week prior to the major Independence Day releases. According to statements made by Deepak Tijori during a recent media interaction, the movie had secured a substantial number of screenings and was performing well at the box office.
However, Tijori stated that the situation altered drastically once two major Hindi titles—Batwara 1947 and Awarapan 2—arrived in theatres. In video remarks shared via GSTV News, Tijori explained that cinema operators removed the majority of showtimes allocated to Get Set Go to make space for the newly released Hindi films, leaving the regional project without adequate screens in its home state.
Key Highlights
- Theatrical Release Date: Get Set Go opened in cinemas on August 7, roughly a week before the Independence Day movie rollout.
- Displacement by Hindi Releases: Deepak Tijori stated that screen allocations for Get Set Go plummeted abruptly once Hindi films Batwara 1947 and Awarapan 2 premiered.
- Significant Production Effort: Tijori pointed out that the project involved substantial financial investment and dedicated work, particularly in its action sequences, challenging the notion that regional films should be sidelined easily.
- Appeal for Mandatory Screenings: The actor called on the Government of Gujarat to formulate rules similar to Maharashtra’s policy, which mandates a specific quota of Marathi film screenings in commercial theatres.
- Beyond Subsidies: Tijori noted that relying solely on financial subsidies is not enough to protect regional cinema if films cannot retain screen time in their home territory.
Why This Matters
The issue highlighted by Tijori underscores the persistent distribution challenges faced by regional-language films when competing directly against large-scale mainstream Hindi cinema. Despite investing significant budgets and production effort into local features, regional filmmakers risk losing theatre real estate when major nationwide releases enter the market.
Tijori brought attention to structural protections, citing the regulatory framework in Maharashtra where exhibitors are legally obligated to allocate a fixed share of daily showtimes to regional Marathi cinema. He emphasized that establishing a comparable regulatory framework in Gujarat would ensure stability and theatrical respect for Gujarati cinema within its own state.
What to Watch Next
It remains to be seen whether exhibition networks will adjust screen allocations to accommodate Get Set Go following Tijori’s public appeal. Observers will also be watching whether cultural or administrative authorities in Gujarat respond to the call for implementing mandatory screening rules for indigenous Gujarati films.
Frequently Asked Questions
When was the film ‘Get Set Go’ released?
Get Set Go arrived in theatres on August 7, one week ahead of the Independence Day weekend releases.
Which Hindi films led to the reduction of shows for ‘Get Set Go’?
According to Deepak Tijori, theatre screenings for the film were cut down upon the release of two Hindi films, Batwara 1947 and Awarapan 2.
What specific measure did Deepak Tijori propose to support Gujarati cinema?
Tijori urged the Gujarat government to introduce an exhibition policy similar to the one in Maharashtra, where theatres are required by rule to provide a mandatory number of shows for regional films.
Source: Information sourced from media statements reported by Bollywood Hungama via GSTV News.