Amway India Introduces Nine Ayurveda Products, Aims for Rs 100 Crore Category in Two Years
Health and wellbeing firm Amway India has announced the rollout of nine new Ayurveda innovations under its Nutrilite label, setting a target to develop Nutrilite Ayurveda into a Rs 100 crore category within the next two years.
What Happened
Announced in Bhubaneswar, the expansion marks a strategic push by Amway India to tap into the growing consumer appetite for plant-based and preventive healthcare. According to Amway India Managing Director Rajneesh Chopra, the brand aims to scale the Nutrilite Ayurveda line to a Rs 100 crore vertical within two years by combining more than 90 years of Nutrilite botanical science heritage with modern scientific validation.
The products are developed using Ayurvedic botanicals sourced from organically cultivated, NutriCert-certified farms and are produced at the company’s manufacturing facility located in Tamil Nadu.
Key Highlights
- Strategic Target: Amway India plans to build its Nutrilite Ayurveda segment into an Rs 100 crore business over the coming two years.
- Manufacturing and Sourcing: Ingredients are responsibly obtained from organically grown, NutriCert-certified farms, while production takes place at Amway’s plant in Tamil Nadu.
- First Phase Offerings: The rollout begins with three specific formulations: Kalamegha for liver health support, Shigru (moringa) to help address excess fat deposition and inflammation, and Vrikshamla (garcinia) designed to aid metabolism and satiety.
- Total Innovations: A total of nine Ayurvedic product innovations have been unveiled as part of the overall portfolio expansion.
- Ecosystem Alignment: The development coincides with the Government of India’s sustained initiatives to bolster the national AYUSH ecosystem.
Why This Matters
The strategic push connects traditional wellness knowledge with structured supply chain and manufacturing practices. Amway India noted that the rollout seeks to contribute to the domestic economic value chain encompassing local agriculture, sourcing, manufacturing, employment, and scientific research. By leveraging a decade of local production capabilities in India alongside global botanical experience, the initiative reflects a Made in India approach that also holds potential for global traditional wellness markets.
What to Watch Next
Following the unveiling, the initial phase focuses on distributing the first three formulations—Kalamegha, Shigru, and Vrikshamla. Attention will turn to the subsequent introduction of the remaining six products comprising the nine-product pipeline and the brand’s progress toward achieving its two-year Rs 100 crore benchmark.
Frequently Asked Questions
What revenue milestone has Amway set for Nutrilite Ayurveda?
Amway India aims to grow the Nutrilite Ayurveda business into an Rs 100 crore category over the next two years.
Where are the new Nutrilite Ayurveda products manufactured?
The products are manufactured at Amway’s production facility situated in Tamil Nadu.
Which formulations are being released in the first phase?
The initial phase features three formulations: Kalamegha for healthy liver function support, Shigru (moringa) for reducing fat deposition and inflammation, and Vrikshamla (garcinia) for metabolism and satiety support.
Source: indiawhispers.com