Amorepacific India appoints Vidushi Goyal as Business Head of newly created Premium Division

Mumbai: Amorepacific India has announced the creation of a new Premium Division for its premium K-beauty brands Laneige and Sulwhasoo in India, with Vidushi Goyal appointed as Business Head of the division.

In her new role, Goyal will oversee the business and marketing mandate for both Laneige and Sulwhasoo, with a focus on driving long-term growth for the brands and developing a more India-centric approach to their business and marketing strategies.

The new structure aligns India with other high-growth and strategic markets within the Amorepacific Group’s global portfolio. The company said the move reflects India’s position as a key focus market for future growth.

The Premium Division will oversee integrated business strategies across online and offline channels, alongside marketing initiatives for both brands. The company said the division will further strengthen its presence in India’s premium beauty segment.

Commenting on her new role, Vidushi Goyal, Business Head Premium Division, Amorepacific India, said, “The premium beauty segment in India is at an inflexion point, and I’m excited to lead this journey for Laneige and Sulwhasoo. Laneige has already built a loyal Gen Z and millennial following, while Sulwhasoo, with its 80-year heritage in ginseng research, gives us a genuine luxury story to bring to India’s increasingly discerning beauty consumers. I look forward to building both brands into the country’s most-loved K-beauty names, and to strengthening Amorepacific’s leadership in India.”

Goyal brings over 15 years of experience in building and scaling consumer brands across the Beauty & Personal Care and D2C segments. She was part of the founding marketing team at Mamaearth and has also held business responsibilities at Swiss Beauty.