Why India Inc Must Pivot From Cost Advantage to Innovation – Outlook Business

Building global brands, meanwhile, has moved from aspiration to necessity; in a fractured world; trust and soft power determine market access as much as price or distribution. And at the frontier lies deep tech: AI, quantum, space, climate tech—the arenas where the next pools of value will be created. Fall behind here, and India risks exclusion from the technologies that will set the terms of trade in this century.