PwC India launches Navigate Tax Hub, a GenAI-powered platform for modern tax teams

PwC India on Tuesday announced the launch of Navigate Tax Hub, a generative AI-powered platform designed to transform tax and regulatory functions across enterprises. Branded as a “GenAI colleague” for the modern tax function, the platform brings together PwC’s tax expertise, artificial intelligence, and secure document integration to drive efficiency and accuracy in compliance-heavy operations.

The initiative forms part of PwC India’s Vision 2030 strategy, under which the firm is embedding next-generation technologies into the core of business operations. Navigate Tax Hub draws on a combination of PwC’s proprietary logic, extensive domain knowledge, and a curated repository of tax content from providers such as Taxsutra.

“As a tech native business, we see technology not just as an enabler but as a catalyst for reinvention. Navigate Tax Hub exemplifies this shift,” said Sanjeev Krishan, Chairperson, PwC in India. “This reflects our commitment to harnessing GenAI responsibly to support kal ka Bharat and help Indian enterprises navigate tax and regulatory complexities with confidence while shaping a globally competitive future.”

According to the firm, the platform can support most routine requirements of tax professionals. This includes conducting deep research and analysis on complex tax matters, drafting legal submissions, preparing position papers and SOPs, and analysing the tax implications of business transactions or contracts. Unlike general-purpose AI tools, Navigate Tax Hub has been trained with PwC’s methodology and is designed to minimise risks such as AI “hallucinations.”

“Navigate Tax Hub marks a paradigm shift in how tax teams work and think,” said Siddharth Mehta, Partner & Tax Technology Leader at PwC India. “It signals the beginning of seamless AI-human collaboration, setting the new normal for the next generation of tax functions.”

PwC has also highlighted data security as a key feature of the platform. Organisations can reference their own documents within the system, with safeguards to ensure confidentiality. The platform will be available across devices and formats, including mobile applications and Microsoft Word plug-ins, enabling anytime-anywhere access.

“With Navigate Tax Hub, we are redefining trust in tax technology,” said Kunj Vaidya, Partner and Tax & Regulatory Markets Leader, PwC India. “This is a significant leap in integrating GenAI directly with the unique needs of the tax function.”

Industry experts note that the timing of the launch is significant, as enterprises across sectors are increasingly deploying generative AI for compliance, risk management, and decision support. With tax laws often complex and evolving, a specialised AI-powered platform could provide companies with faster insights while reducing manual effort.

PwC believes that with generative AI now reaching maturity, tax and finance teams can embark on holistic digital transformation journeys. The firm expects Navigate Tax Hub to help clients move beyond compliance to a more value-driven role in business decision-making.