EXCLUSIVE: Rajesh Tailang credits rise of smart TVs and better home-viewing setups for making OTT “shared experience for families”; says, “Content and technology have moved hand-in-hand”
Veteran actor Rajesh Tailang is once again winning hearts and ruling social media with his recent success of Bakaiti on ZEE5. The slice-of-life dramedy has struck a chord with audiences for its warm, nostalgic portrayal of a middle-class family navigating the everyday chaos of life in old Ghaziabad. Season 1 of Bakaiti is filled with those little nuances, shared rooms, chai breaks, motor switch squabbles, that make Indian family life so familiar and endearing. It’s the kind of show that feels like home, and more importantly, one that brings the whole family together on the couch. In many ways, it perfectly reflects the shift Rajesh Tailang recently spoke about—the way OTT platforms, once considered a solo-viewing habit, have now become a space for shared, family-friendly storytelling.
When asked why many of today’s OTT shows are tapping into family viewing and focusing on regional and rural storytelling, actor Rajesh Tailang reflects on how both content and technology have evolved together. “When OTT platforms first came into the picture, they were largely seen as a solo-viewing medium. People would mostly watch content on their phones or laptops, and the shows were tailored accordingly. But with the rise of smart TVs and better home-viewing setups, OTT has now become a shared experience for families,” he explains.
He believes that this shift in viewing behavior is directly influencing the kind of stories being told today. “Now that families are watching content together, creators are consciously making shows that are more relatable across age groups, stories rooted in emotion, culture, and everyday life. That’s why you see more shows highlighting regional voices and rural narratives. Content and technology have really moved hand-in-hand to shape this change,” he adds.
In the heart of old Ghaziabad, where power cuts are routine and rooftops double as cricket grounds, Bakaiti unfolds inside the cluttered but love-soaked home of the Katarias. When Naina, the family’s calm, career-focused eldest child, is forced to share her tiny room with her prankster teenage brother Bharat, tempers flare, buckets fly, and emotional boundaries blur. Between their squabbles over charging cables and personal space, their parents, Sanjay and Sushma, silently battle their own struggles: rising bills, past grief, and the quiet ache of dreams deferred. Yet somehow, amidst the motor switch reminders and chai-fueled arguments, love shows up, in the tiniest, silliest, most unexpected ways. But when a letter arrives threatening to upend the family’s already delicate balance, will the Katarias hold together, or will this be the prank that finally goes too far?
The post EXCLUSIVE: Rajesh Tailang credits rise of smart TVs and better home-viewing setups for making OTT “shared experience for families”; says, “Content and technology have moved hand-in-hand” appeared first on Bollywood Hungama.