ARrC’s Doha & Hyunmin decode the meaning behind their electrifying new track “Awesome” and its message for youth; “We wanted to visually express the struggles of youth”
As ARrC continues to strike a chord with global fans, their latest title track, “Awesome,” is doing more than just climbing charts — it’s sparking conversations. With a visually rich and metaphor-laden music video to match its sonic punch, the group has once again blended tradition with innovation. In a recent roundtable, ARrC members Doha and Hyunmin opened up about the concept behind “awesome” and the messages they hope fans — affectionately known as ARrCers — take away from it.
When asked about the striking imagery in the music video, particularly the beast-like figures, Doha revealed that they were inspired by dokkaebis, legendary creatures from Korean folklore.
“The beasts in the video are dokkaebis, from Korean folklore. They are known as beings that appear during times of misfortune or crisis to give warnings or push people toward change,” Doha explained. “That symbolism is exactly why we chose it as a theme for this album. We wanted to visually express the struggles and confusion faced in the unstable and repetitive reality of youth, creating a unique narrative and message of our own. Combining a traditional Korean story with modern music to build this concept was a truly meaningful and creative process for us.”
This blend of myth and modernity reflects ARrC’s larger ethos — staying rooted in cultural identity while reaching out to a global audience. The result is an aesthetic and emotional experience that resonates with young listeners navigating their own uncertain journeys.
Hyunmin echoed the emotional core of the track, emphasizing the kind of positive energy ARrC strives to cultivate with their fans.
“The positive movement we want to share with our fans is really the energy that comes out when we’re together with them,” he said. “Just like the message in our song ‘awesome,’ even when bad luck or tough moments hit, we want to push through it all awesomely. We feel like that kind of mindset is the best message we can deliver and share with our fans.”
Through “awesome,” ARrC sends out a rallying cry of hope, resilience, and self-belief — one that resonates across cultures and languages, just like the dokkaebis rising from the past to guide today’s youth toward a brighter tomorrow.
Also Read: Hope, healing & headphones: ARrC’s new album is a love letter to youth and self-esteem
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