Apple Pushes Ahead in India Despite Trump’s Tariff Strike – Outlook Business

“Apple’s build-up in India is not related to the tariffs specifically. It started in 2020 with two objectives. First, the Covid-19 pandemic became a very clear sign that Apple had an overdependence on China, so it launched the ‘China Plus One’ strategy to hedge the risk. Second, targeting the opportunity in India, as the market starts to lean more into premium and the middle class grows. As India is still highly price-competitive and offers great cost benefits for local production, Apple has rapidly scaled up its production in India,” he said.