HEYOON delves into the depths of desire with haunting new single “Addicted”
K-pop sensation HEYOON is back with a mesmerizing new single titled “Addicted”, released today via Universal Music Korea. Marking a bold and transformative chapter in her solo career, the track plunges listeners into a hypnotic deep house soundscape, layered with bass-heavy beats, dream-like textures, and a narrative that blurs the line between fantasy and obsession.
A standout in more ways than one, “Addicted” is HEYOON’s most creatively involved project to date. Taking the reins as lead writer, composer, and producer, the global pop star brings a highly personal touch to the track’s sonic and thematic direction. The single also benefits from top-tier production talent, having been mixed by Grammy-winning engineer Andrew Wuepper (Frank Ocean, Rihanna, Beyoncé) and mastered by Dale Becker (Billie Eilish, SZA, Doja Cat), further elevating it to an international standard.
Thematically, “Addicted” dives into the surreal world of R.E.M. sleep, where a mysterious, dream-born entity captivates and seduces its victims. Once drawn in, the dreamers spiral into an endless trance of obsession—chasing the elusive figure from one dreamscape to another. Through this haunting allegory, HEYOON touches on the dark allure of desire, the rush of seduction, and the inevitable descent into emotional addiction.
“Addicted” is HEYOON’s third solo release, following her dynamic debut “Pivot” featuring Armani White, which received acclaim from outlets such as Earmilk, MTV, CBS Los Angeles, and the Zach Sang Show. Her second single “ASAP”, featuring Chris Patrick, only broadened her reach, earning nods from Rolling Stone, Billboard, NME, iHeart Radio, and Consequence of Sound.
With “Addicted,” HEYOON signals a confident evolution in her musical identity, unafraid to experiment with deeper, darker textures and conceptual storytelling. More than just a song, it’s a multi-layered experience that captures both her sonic ambition and creative vision. As she continues to break ground in the global pop sphere, this release reinforces what fans and critics alike have come to expect from HEYOON: artistry without compromise.
Also Read: Heyoon teases new single “Addicted,” out July 31 via Universal Music Korea
The post HEYOON delves into the depths of desire with haunting new single “Addicted” appeared first on Bollywood Hungama.