India raises a toast to premium pours, snubs budget liquor

Similarly, Radico Khaitan saw growth in its premium portfolio—which includes brands such as After Dark whisky, Magic Moments vodka, Morpheus brandy and Royal Ranthambore whisky—with its ‘prestige & above’ volumes rising 36% year-on-year to 5.28 million cases, as against 7% growth in total Indian made foreign liquor (IMFL) volumes. Volumes in its ‘regular and others’ portfolio, that includes 8PM whisky, Old Admiral brandy and Contessa rum, declined 9.7%.