Ingram Micro India appoints Farhana Haque to lead platform business

Ingram Micro India has appointed Farhana Haque as country lead and executive director of its platform business, effective October 21, as the technology distributor looks to expand its digital platform operations and business among small and medium-sized businesses (SMBs).

Haque will be based in Mumbai and report to Flavio Moraes Junior, vice-president and chief country executive of Ingram Micro India. She will also join the company’s India executive leadership team.

In her new role, Haque will oversee the platform business, operations and customer success, with a focus on increasing adoption of Ingram Micro’s digital platform, Xvantage, and expanding its reach among SMBs.

The appointment comes as technology distributors seek to integrate cloud services, artificial intelligence (AI) and digital commerce into their partner ecosystems. Ingram Micro’s Xvantage platform combines hardware and cloud subscriptions with features such as pricing, order tracking, billing automation and personalized recommendations.

Haque joins Ingram Micro from Microsoft, where she served as senior director, leading enterprise transformation, AI strategy and commercial expansion across strategic services, cloud solutions and modern work.

Before Microsoft, she led Vodafone’s Internet of Things business, overseeing strategic partnerships and operations across India and the Asia-Pacific region. At IBM, she was general manager for the distribution sector, working on business analytics, optimization and organizational change. She began her career at Infosys, where she managed SAP projects, alliances and marketing initiatives.

Flavio Moraes Junior said Haque’s experience in enterprise transformation, cloud, AI and strategic partnerships would support the company’s platform business and efforts to expand among SMBs.

Haque said she would focus on aligning the company’s cloud, AI and platform capabilities with operational execution to simplify the partner experience and expand Xvantage adoption.

Ingram Micro operates in the global information technology distribution market, connecting technology manufacturers and cloud providers with business customers and channel partners.