Archana Balaraman To Lead TCP’s Organic India As SVP, Business Head — TradingView News

Archana Balaraman has joined Tata Consumer Products as Senior Vice President and Business Head of Organic India, moving from Britannia Industries, where she most recently served as General Manager of Marketing.

Balaraman confirmed her appointment in a LinkedIn post.

She brings over 15 years of experience across marketing, brand management and category leadership, having worked with Britannia Industries, Wipro Consumer Care and Lighting, and Johnson & Johnson.

Over 14 Years At Britannia

Balaraman spent more than 14 years at Britannia Industries, taking on multiple roles across its portfolio. She was appointed General Manager of Marketing in January 2025 and held the position until October 2026.

Before that, she served as Category Manager for Cookies, Health and Glucose from September 2022 to January 2025, and as Category Manager for Premium Cookies from April 2021 to September 2022.

Her earlier assignments at Britannia included Group Product Manager for Premium Creams and Crackers, along with roles in disruptive innovations and product management for the Good Day brand.

Before joining Britannia in 2012, Balaraman worked as Brand Manager at Wipro Consumer Care and Lighting for a year. She began her career at Johnson & Johnson in 2009 as a Management Trainee before moving into a Customer Marketing Manager role.