Uniqlo’s India play: Value over discounts, authentic voices over marketplaces

We localized ourselves to Indian sensibilities. We are a global brand. But we took local endorsers like Jaspreet Bumrah and Kriti Sanon, who are rooted in our idea of authenticity. Besides obviously these big names, we’ve also worked a lot with macro and micro influencers. And by that I don’t mean just fashion influencers, they’ve been chefs, moms, fitness enthusiasts, travel bloggers, college kids, because again we are trying to see how our product is a life wear product for anybody and everybody.