Mivi Enters Indian Smartphone Market, Appoints Former Poco India Head Himanshu Tandon

Indian consumer electronics brand Mivi has officially announced its expansion into the smartphone segment. Known primarily for manufacturing audio equipment such as earbuds and speakers, the company plans to introduce its debut 5G handset in India. To lead the initiative, Mivi has named former Poco India executive Himanshu Tandon as its chief business officer, signalling an ambitious step into the competitive budget mobile market.

What Happened

Mivi confirmed its smartphone plans through an official post on X, announcing that its first 5G device will launch in India in September. The device will run on a Qualcomm Snapdragon processor. Teaser imagery shared alongside the announcement shows the device featuring a green finish, a flat back panel, and a flat frame with rounded corners under the marketing slogan “Pretty Powerful.” A promotional banner on Flipkart indicates that the handset will be retailed through the e-commerce platform.

Alongside the product teaser, ETV Bharat reported the appointment of Himanshu Tandon as Mivi’s chief business officer. Tandon previously served as the country head for Poco India and earlier worked as vice president of CMF by Nothing, bringing extensive experience in establishing budget-friendly smartphone lineups.

While official details remain limited, several unverified claims have begun circulating. An unattributed report relayed by GSMArena suggested the phone could be priced under Rs 15,000, claiming it would be the sole handset in that bracket powered by a Snapdragon chip. Additionally, rumours have mentioned a potential September 26 launch date. However, according to reporting from ETV Bharat, official details regarding the model name, complete technical specifications, exact release date, and pricing have not been formally disclosed.

Key Highlights

• New Market Entry: Audio accessories brand Mivi is officially launching its first smartphone in India.
• Leadership Appointment: Former Poco India head and ex-CMF by Nothing executive Himanshu Tandon has joined as chief business officer.
• Confirmed Features: The device will feature 5G connectivity and a Snapdragon chipset, sporting a green flat-panel design.
• Retail Channel: Promotional listings confirm the handset will be sold on Flipkart.
• Launch Timeline: The launch is officially scheduled for September, though an exact date remains unannounced.
• Industry Precedent: Fellow domestic accessories maker Fire-Boltt also recently entered the phone market with the launch of the Boltt Ace 5G and Boltt Evo 4G on Flipkart on August 25.

Why This Matters

The appointment of an experienced segment operator like Tandon indicates that Mivi is attempting a structured entry into the smartphone market rather than a short-term rebranding effort. Competing in India’s budget smartphone landscape requires robust supply-chain agreements, component sourcing, established post-sales service infrastructure, and sustained retail distribution.

The move also coincides with rising pressure in the budget mobile segment, where increasing memory-chip expenses have driven device prices higher. Additional competition in the sub-Rs 15,000 tier offers Indian consumers more variety, although the long-term success of new entrants often depends on reliable after-sales service, software support, and ongoing security updates rather than introductory specifications alone.

What to Watch Next

Mivi is expected to reveal the official product name, hardware specifications, launch pricing, and confirmed retail release date as its September launch window approaches.

Frequently Asked Questions

When will the Mivi smartphone be released?

Mivi has confirmed that the smartphone will launch in September, but an exact calendar date has not been officially announced.

What specifications are confirmed for Mivi’s first phone?

Official confirmations state only that the phone supports 5G connectivity, is powered by a Snapdragon processor, and features a flat-frame design in a green colourway.

Where can buyers purchase the new Mivi phone?

Marketing materials confirm that the device will be available on the e-commerce platform Flipkart.

Source: Based on reporting from AndroidPure, referencing details from ETV Bharat, GSMArena, and official announcements on X and Flipkart.