Life360 Introduces $7.99 Scannable Pet Tags and New Activity Tracking Tools

Family safety and location-sharing platform Life360 has announced an expansion of its pet-care ecosystem with the release of $7.99 scannable pet tags alongside several new routine-management tools. The release builds on the company’s existing pet-monitoring features, providing owners with an alternative to bulkier GPS devices while leveraging its wider tracking network.

What Happened

Life360 initially entered the pet technology market last year by introducing GPS-enabled pet trackers. Those devices drew upon the item-recovery systems integrated into Life360 following its 2021 purchase of Tile, which allowed members to track everyday personal items like luggage, keys, handbags, and pets. According to the company, users have registered more than 8 million pets on their platform.

However, user feedback showed that many pet owners do not want heavy tracking hardware attached to a collar or do not require complex services such as real-time location mapping, geofencing, or escape notifications. To serve households looking for a simpler solution, the company developed lightweight scannable QR tags priced at $7.99.

Unlike traditional pet tags that display static contact details, scanning the QR code on the Life360 tag sends an alert to the family via their smartphone app. The person who finds and scans the tag does not need to have the Life360 application installed. The scan also captures and shares the pet’s location with the family, establishing a recorded reference point even if an animal slips away from the finder before being secured. Families can maintain and revise their contact details directly via the pet profile in the app.

Key Highlights

• Scannable Pet Tags: Launched at $7.99, these QR-code tags instantly ping family members through the Life360 app and log the scan location without requiring the finder to download the software.
• Care Logs: New collaborative in-app schedules allow family members to track daily routines, such as whether a pet has received meals, medicine, walks, or litter box cleanings.
• Zoomies Alerts: Designed for GPS-equipped pet trackers, this function tracks sudden bursts of energetic activity throughout the day or night.
• Weekly Roundup: A summary tool that compiles data such as total walking distance and identifies which family member completed the most care tasks over the week.
• Lower Entry Subscription: GPS pet tracking features, previously restricted to Gold and Platinum tiers, are now included in the $99-per-year Silver bundle.
• Availability: The new products are available across the United States, Canada, the United Kingdom, Australia, and New Zealand via Amazon and Life360’s official website.

Why This Matters

The introduction of low-cost tags addresses a clear consumer preference identified by the company: not every owner requires or prefers battery-operated tracking hardware on their animals. By incorporating smartphone alerts and location-logging into a standard QR code tag, the update bridges basic collar identification with digital connectivity.

Furthermore, adding collaborative care logs directly addresses household management, ensuring multiple family members can coordinate feeding, walking, and medication responsibilities transparently. Lowering the tier requirement for GPS trackers from Gold and Platinum to the $99-per-year Silver tier also lowers the cost barrier for owners seeking active GPS monitoring.

What to Watch Next

The new scannable tags and updated tracker packages are rolling out immediately to consumers in the U.S., Canada, Australia, New Zealand, and the U.K. Adoption rates through retail channels, including Amazon and the company’s storefront, will show whether pet owners embrace hybrid QR identification over traditional engraved tags or dedicated GPS hardware.

Frequently Asked Questions

How much do the new Life360 pet tags cost?

The scannable pet tags are priced at $7.99 each.

Does someone who finds a pet need the Life360 app to scan the tag?

No, the person who finds the pet does not need to install the Life360 app. Scanning the tag’s QR code automatically notifies the owner’s family app and records the location.

Which subscription tier includes GPS pet tracking?

GPS tracking is now available with the Silver subscription plan, priced at $99 per year, as well as the higher Gold and Platinum plans.

Where are the new pet products being sold?

The products are sold on Life360’s official website and on Amazon in the United States, Canada, the United Kingdom, Australia, and New Zealand.

Source: TechCrunch and Life360 announcements.