84% CEOs see India’s best days ahead: Report – Industry News

As many as 84% of CEOs, of the 123 surveyed across six cities, believe India’s best days lie ahead, while 89% are confident in India’s growth story, reveals a survey ‘India’s Place in the New World Order’. The report, by Public Relations Consultants Association of India (PRCAI) in collaboration with Astrum Advisory, highlights reputation as the most valuable currency for India’s economic progress and global leadership.

Levers of global leadership

The findings showed that CEOs see climate readiness, geopolitical positioning, digital innovation and human capital as India’s biggest levers for global leadership, while also recognising communication and reputation management as essential tools in translating progress into global influence.

The study revealed that 93% of them feel that government has been effective in enabling India’s global rise, 92% believe India’s global positioning is strong, and 54% believe India is using strategic communications to shape its global image very effectively.

The findings underscored that India, under Prime Minister Narendra Modi’s leadership, is advancing strategically. At the same time, CEOs cautioned that policy unpredictability, AI-related risks, and perception gaps around civic and environmental issues could undermine global confidence if not addressed.

Reputation as the New ‘Capital’

Kunal Kishore, president, PRCAI, said, “The launch of our Brand India Reputation Report at PRana 2025 demonstrates the power of leadership in shaping narratives. Reputation today is not just communication, it is strategy — it determines trust in boardrooms, credibility in markets, and influence on the world stage.”

“Communications is no longer a channel that only carries messages, it is a force that shapes influence and trust. With India marching towards Viksit Bharat, we are entering a new era of ‘Reputation Capital’ that will drive brand value and national impact in the years to come, much like financial capital drives economies,” said Deeptie Sethi, CEO, PRCAI.